Mentina is famous in Bulgaria with their jelly candies covered with sugar. They have changed their packaging and introduced new tastes on the market. Part of the task for the advertising campaign was a Facebook based application which to present the new packaging design and to engage the audience with the product.
Instead of simple promotional app with some awards, we created a gamification platform that tracks individual user actions and rewards them accordingly. The side effects include higher engagement, massive fan growth and lower advertising costs.