website

A site that carries the brand, not just the copy

intro

My focus is on design direction - the thinking behind a website and its target audience. Whether you're starting from scratch, evolving an existing site into a proper Figma component library, or working with an external agency or internal development team, I make sure what gets shipped is on brand: reviewing, advising on implementation, and staying closely involved with engineering throughout.

Increasingly, that includes setting up the design system, components, and page templates so tools like Claude or ChatGPT can generate new pages directly inside Figma. That context is what makes the difference between a meaningful result and a page that misses the brand entirely. Get it right, and a team can prompt their way to a working page, test different directions together, and hand the strongest one to a designer for the final polish.

A closer look

From a full design system and component library to landing pages and blog images - the brand lives in all of them.